Experimenting with Account List Creation in LinkedIn Sales Navigator
Approach for Experimentalists:
The focus is on an experimental approach to building an account list in LinkedIn Sales Navigator. Instead of adding industries to a list, the method involves subtracting industries, which offers a unique way of refining search results.
Process of Exclusion Over Inclusion:
The experimental method starts by excluding industries rather than including them. This process involves going through the list of industries and actively removing them.
Interestingly, this approach can reveal unexpected opportunities in certain areas, such as blogging or publications, which could be beneficial for content targeting or feature articles.
Observations and Limitations:
During the process, certain limitations may arise, such as hitting a 'request timeout' error. This seems to occur when too many exclusions are made, indicating a limitation in the system's ability to process extensive exclusion lists.
The threshold found in this experiment was at the 'transportation' industry exclusion, suggesting a limit to how many industries can be excluded in a single search.
Strategy for Master List Creation:
The goal is to exclude almost all industries except a few targeted ones, such as IT services and IT consulting. This would result in a master list comprising a select few industries, theoretically providing cleaner data.
The process is time-consuming, possibly requiring about 30 minutes of focused work to exclude numerous industries.
Commitment and Persistence:
Once embarked upon, this method requires commitment to complete, as stopping midway could lead to incomplete or unsatisfactory results.
After completing the exclusions, the resulting list is saved as a master list, which can then be used as a basis for more focused and specific searches within the desired industries.
Conclusion and Encouragement for Experimentation:
This approach is presented as a thought experiment to see if subtracting industries leads to cleaner, more targeted data in a master list.
The video encourages viewers who enjoy experimenting with different methods to try this approach and share their experiences.
This guide outlines an unconventional but potentially effective method for building targeted account lists in LinkedIn Sales Navigator by focusing on exclusion rather than inclusion of industries, offering a fresh perspective for users looking to refine their search strategies.
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