Utilizing Various Data Sources for Building Targeted Campaigns
Diverse Data Sources for Different Needs:
The video discusses using different data sources like Sales Navigator, Apollo, and Prospio, each serving specific purposes in building targeted campaigns.
Advantages of Using Prospio for Email Campaigns:
Prospio is chosen for extracting data for email campaigns, especially when targeting people who have recently changed jobs and require timely contact outside LinkedIn's limitations.
Process of Creating a Lead List:
A lead list called 'UK ESG consulting 10 to 50 senior' is used as an example. It focuses on individuals from small ESG consulting firms in the UK.
The list is built based on criteria like current company, excluding certain categories to refine the search further.
Seniority Level Targeting:
The search is filtered by seniority level, excluding the 'senior' title to maintain a tight focus on higher-level professionals.
Exporting Data for Email Campaigns:
Prospio is used for exporting data for email campaigns due to its ability to handle larger volumes quickly and provide valid email addresses.
Comparing Apollo and Prospio:
Apollo offers different data and capabilities but is less effective for this particular campaign focused on recent job changes.
While Apollo can provide verified emails, it limits the number of people that can be selected at a time, making it less efficient for large-scale campaigns.
Campaign Strategies Based on Data Source Limitations:
The video suggests different strategies for different data sources. For instance, Apollo is suitable for general data but not for specific signals like job changes.
Prospio, on the other hand, offers a quick way to get email details for a large number of leads, ideal for time-sensitive campaigns.
Cost-Effectiveness of Data Services:
Prospio’s cost-effectiveness is highlighted, offering a large number of credits for a reasonable price, making it suitable for high-volume email extraction.
Understanding the Limitations of Each Service:
There is no single data provider that covers all needs; understanding each service’s strengths and limitations is crucial for effective campaign building.
The choice of data service depends on the campaign’s requirements, such as timeliness, volume, and the type of data needed.
The video demonstrates the importance of selecting the right data sources for different types of lead generation and outreach campaigns, emphasizing the need to adapt strategies based on the strengths and limitations of each service.
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