Exporting Data from LinkedIn Sales Navigator to Prospio
Objective of the Video:
The purpose is to demonstrate how to export data from LinkedIn Sales Navigator to Prospio, a tool used for extracting email addresses.
Process Overview:
The video showcases exporting a lead list from Sales Navigator, focusing on solo consultants who have recently changed jobs.
Differences in Data Export Methods:
Unlike Apollo, which limits data selection to 25 leads at a time, Prospio allows exporting the entire list of leads in one click.
Creating a Lead List:
A lead list named 'solo consultants job change' is created to track individuals who have recently transitioned in their careers, which is particularly relevant for targeting solo consultants.
Extracting Email Addresses:
Prospio processes the exported list to find valid and risky email addresses. Risky emails usually denote catch-all addresses, which are common among solo consultants.
Timeframe and Results:
The extraction process takes approximately 7 minutes, yielding a mix of valid and risky emails, with some emails not found.
Considerations for Email Campaigns:
Risky emails, though less reliable, are still considered usable, especially when targeting solo consultants.
The decision to email risky addresses depends on the user's willingness to accept a higher bounce rate.
Comparison with Apollo:
Apollo is better suited for larger organizations, offering a higher accuracy rate in email extraction. However, for solo consultants, Prospio's broader extraction capabilities are more useful.
Download and Analysis of Extracted Data:
The extracted data, including company names, domains, and other relevant information, is downloaded as a CSV file.
The file contains detailed data which can be integrated into personalized outbound campaigns.
Utilization of the Data:
The downloaded data set, comprising both valid and risky emails, can be used for targeted email campaigns.
Additional personalization, such as including lead profile pictures, can be added to enhance the effectiveness of the campaign.
Conclusion:
The video concludes by emphasizing the effectiveness of Prospio in extracting a large data set from Sales Navigator for use in targeted marketing and outreach efforts.
This guide provides a step-by-step walkthrough on exporting lead data from LinkedIn Sales Navigator to Prospio, highlighting the process, benefits, and considerations for conducting effective email campaigns, particularly aimed at solo consultants.limitations of each service.
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