I’m Peter O’Donoghue and I help B2B Consultants create a predictable business development system so you’ll never struggle with an empty pipeline. I recently launched a completely new 1 to 2 results coaching program that is an unbelievable offer to get me on your team for virtually nothing. Take a look here.
If you’re a solo or boutique consultant, I bet you’ve tried every new tactic under the sun: Linkedin posting, webinars, lead magnets, drip emails…
…and yet your calendar stays stubbornly empty.
I spoke to a few consultants this week, that I’m working with, and this is exactly what they are telling me but then I showed them the process in the video above.
One’s eyes nearly popped out of his head as he said:
“I can see more opportunity ahead of me and have learned more in this onboarding call than with anything I’ve done in the last 2 years. I wish I’d learned this years ago”
He saw that the people he needed to talk to were already in easy reach. All those stalled proposals, recent wins, and connections he’d never leveraged.
He’s probably sitting on £300K+ of opportunities if he goes out and takes this process seriously.
And now I want to show you how to spark 30+ real conversations in the next 1 to 2 months without drafting another “ultimate guide” or building a new funnel.
1. Revisit Your “Ghosts”
These are folks you chatted with months ago, maybe even drafted a proposal for, but nothing ever moved forward. Often it wasn’t because they didn’t like you it was internal shuffle, budget freezes, or old priorities - or just ‘status quo’ inertia. Reach back out. You’ll be surprised how many are still wrestling with the same issues you discussed. Even if they went with someone else, they probably have dropped the ball by now.
You can do this yourself or message me on Linkedin and I can get you my ‘grappling’ email/DM template that’ll unlock this for you or just dive into results coaching here.
2. Lean on Your Latest Successes [The Bullseye Method]
Remember that recent project you knocked out of the park? Map out everyone who could benefit from those exact results - other teams, divisions, or regions in the same company (or even their peers). Then stretch this out to their competitors [if ethical], their supply chain, their partnerships - and on and on. One win can turn into a dozen fresh conversations and clients.
I have this as a Standard Operating Procedure - if you want it just reach out to me here
3. Engage Your “Network Multiplier”
Your fastest route to new conversations isn’t cold outreach it’s the handful of people in your circle who wield real authority within or with, your target clients and already trust you. Pinpoint those high influence contacts, reconnect over a shared insight or recent win, and invite them to a brief call.
I have this as a Standard Operating Procedure - if you want it just reach out to me here
4. Nail Down Your Top 100
Who are the 100 companies you’d love to work with? Pick out three to five key people in each, then reach out with a tailored note no spray-and-prayer messages. This level of focus shows respect for their time and signals you’ve done your homework.
I have this as a Standard Operating Procedure - if you want it just reach out to me here
7. Catch the Right Signals
Keep an eye on senior hires and role changes at your target accounts. These people have to make a big impact quickly and they have no vested interest in most of the previous decisions about partners.
I have this as a Standard Operating Procedure - if you want it just reach out to me here
Why This Beats Content Overload
Content is great for staying top of mind and even attracting inbound leads but it shouldn’t be your first move.
When you focus on these steps, you trigger actual conversations - calls that lead to proposals and, eventually, new clients. By the time you post your next article, you’ll already have real world momentum.
What’s Next?
Over the next 30 days, pick one of these steps each week and make it your mission. Track how many conversations you start, and notice how your calendar begins to fill.
If you’d like me to help you shortcut your time to revenue on these processes then I have just kicked off a new 1 to 1 results coaching program
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