Newsletter Resources To Create And Articulate VALUE for Your Potential Clients And You Hello - welcome to the weekly issue of THINK.ing Thursday to help you grow revenue and profit in your consulting business. My aim is to compel you to think and get clarity - without the stuffy B.S. that seems to be the norm in consulting content. If you
Newsletter Resources To Make More Consulting Sales Hello - welcome to the weekly issue of THINK.ing Thursday to help you grow revenue and profit in your consulting business. My aim is to compel you to think and get clarity - without the stuffy B.S. that seems to be the norm in consulting content. If you
Newsletter 3 Is The Magic Number... Hello - welcome to the weekly issue of THINK.ing Thursday to help you grow revenue and profit in your consulting business. My aim is to compel you to think, to entertain and to provide clarity - without the stuffy B.S. that seems to be the norm in Consulting
Newsletter The Consulting Offer Innovation Conundrum & More Hello - welcome to the weekly issue of T.h.i.n.k.ing Thursday to help you grow revenue and profit in your consulting business. My aim is to compel you to think, to entertain and to provide clarity - without the stuffy B.S. that seems to be
Newsletter 💠T.H.I.N.K.ING THURSDAYS 09.06.23 Hello - welcome to the weekly issue of T.h.i.n.k.ing Thursday to help you grow revenue and profit in your consulting business. My aim is to compel you to think, to entertain and to provide clarity - without the stuffy B.S. that seems to be
CONSULTING LEAD GENERATION There are 3 Value Statements. 1 is vital for a client and I bet you aren't using it. Selling the value of what you do is one of the most challenging areas for many businesses. There is so much to consider: * Who is my target market? * What is the proposition that I am offering? * How do I get meetings (Zoom's!) with busy business people? * I’m looking for
Book Reviews The Category Design Toolkit - Category Pirates, Christopher Lochhead, Eddie Yoon, and Nicolas Cole 🚀 The Book in 3 Sentences 1. The authors argue that branding comes second to category design. No meaningful category? No meaningful company. People organize information into "categories" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner,
CONSULTING MARKETING How To Create A Personal Knowledge System To Increase Your Market Value Most businesses are in the knowledge and frameworks game. The more efficiently we can organize, analyse and then synthesize our knowledge the better we become at what we do. The more we can draw new and valuable distinctions between disparate bits of information to create new frameworks and distinct points
CONSULTING OFFER DEVELOPMENT How To Craft A Killer Offer Your Market Will Buy Now Part 2 Welcome - this is a follow-on from creating a killer offer part 1 which you should read here if you have not already  click here to read Here I show you how you can start to link peoples motivations to the outcomes of the product or service and why they
CONSULTING OFFER DEVELOPMENT How a Brand NEW Solo Consultant Booked £170K+ in A Few Weeks - without a Website Or Posting On Social Media What if I told you that generating over £170K in revenue in just a few weeks without a website is possible? I'm revealing the exact strategy one of my solo consultant clients used to achieve this impressive feat. But if you want to watch the interview first, then you can
CONSULTING OFFER DEVELOPMENT A 2,260% increase in revenue in a week with little to no extra cost... I can't stand most reality TV but I'm oddly drawn to a few programs on the Quest Channel. They are mostly about gold mining in Australia. I'm not a lifelong fan of gold mining but I can appreciate the culture of hard work, grit and determination in the pursuit of
CONSULTING OFFER DEVELOPMENT How To Craft A Killer Offer Part 1 How well do you really know the ins and outs of your target market? How well do you understand what it's like to live a day in their shoes? In this article, I'm laying out the level of detail you should be able to provide on your target audience to
CONSULTING LEAD GENERATION Selling To Peoples Self Interests In B2B Deals Is a Lie If you sell to multi people decision-making units in a B2B environment, then you need to read this. I was listening to a B2B 'expert' yesterday telling a group that: "even though you sell to B2B you are really selling to people" - OK, I agree "and people are self-interested
CONSULTING OFFER DEVELOPMENT How To Turn 1 Consulting Client Into 5 Many businesses get a client either from a referral or an inbound lead. They develop amazing results creating solutions for that client. The project finishes, and they then go on the hunt for a new client with little or no thought of using the experience and results of that client
CONSULTING LEAD GENERATION Use This Simple Framework To Get A Meeting With Anyone Here I am going to hand you on a plate the solution to prospects not wanting to have a meeting with you or engage in a discussion with you about your services. When I engage with clients they are very often fixated on low-level tactics such as how do we
CONSULTING OFFER DEVELOPMENT Getting More Client Conversions From The Same Conversations Do you want to convert more of the conversations you are already having to paying clients i.e Getting more from the same effort.
