Audio podcast above and the full video interview is below:
Building a Business Through Podcasting: Tom Froggatt’s Journey with Singular Biotech
In this episode, we talk with Tom Froggatt from Singular Biotech, a pioneer in using podcasting as a growth engine for his consulting business.
Tom shares how the 'Careers in Discovery' podcast has generated substantial revenue for Singular Biotech, a consulting firm focused on biotech companies.
He discusses the challenges and strategies behind starting a successful podcast, the importance of building genuine relationships, and the value of providing useful content. Tom also touches on the evolution of his podcast, expanding to new areas, and maintaining consistency to sustain business growth.
This is Ideal for consultants and business owners looking to leverage new methods for lead generation and personal branding.
00:00 Introduction and Welcome
00:30 The Power of Podcasting for Business Growth
01:09 About Singular and Its Mission
01:38 The Journey to Starting a Podcast
03:55 Targeting the Right Audience
06:19 Podcasting Strategy and Success
15:26 Consistency and Personal Branding
20:09 Technical Aspects of Starting a Podcast
29:05 Challenges and Overcoming Fear
34:06 Conclusion and Final Thoughts
You now have 3 choices ahead of you:
DECISION #1: Do nothing. Surely you wouldn’t do that if you’ve read this entire post.
DECISION #2: Take bold decisive action. If you want personal help to shortcut your time to revenue on the things I discuss in this post then schedule a call with me here. I’ll work out your ‘shoot for the moon’ position and give you some level of clarity on a challenge you are facing or a goal you want to attain. And IF we both think I can help, we can talk about me working with you 1 on 1 to make big shifts in your vision, action orientation, clarity and RESULTS.
DECISION #3: Dip your toe in the water. Sometimes small steps provide momentum. Upgrade to a paid membership ($99 a month) and get instant access to over $1K worth of training courses, a chat app to ask me questions AND the huge value of having me on your team. I’ll undoubtedly see a bigger vision for you than you can do on your own and I’ll make it my mission to get you there.
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